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Campaigns
Are you planning to launch a new product, service, or major change in the organization? Sometimes an online learning solution alone does the trick, other times the subject needs a bit more…. A fun promotion, a mix of online and offline solutions, physical promotions in the workplace, games, or high-profile posters. The more creative, the better!
Your target group is key
Your target group is key
Brainstorming about, and preferably with the target group is the first and most crucial step towards a successful campaign. Who is your target group and how can you effectively reach these people? With a talented team we make a thorough analysis to find the most creative and suitable solution for our client’s problem. Out of the box, or classic, in the field of:
- Strategy
- Reaching the target audience
- Means of communication
- Budget
- Plan of action and timeline
Roll-out
We are happy to think along with you about the roll-out of a campaign. A striking learning campaign deserves all possible attention. That’s why we treat the rollout of a campaign as part of the story. No advertisement, but a sensational surprise effect. Something people will talk about. Something that makes your employees think and learn. Only this way the product, the new service, or the change within the organization will stick with the target group. Controversial, interesting, and at best: viral.
Why a campaign?
You have a message that you’d like to broadcast to as many employees as possible within the organization. To make it appealing is not enough. Did you know that:
- when your target group receives a relevant message that sets them in motion, your different resources and channels start to reinforce each other?
- Quantitative results are important, but quality ultimately sticks ?
- Showing guts with a concept guarantees quality?
We are happy to brainstorm with you about why and when it’s best to use a campaign.
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